On the afternoon of April 10, the State Council Joint Defense and Joint Control Mechanism held a press conference on measures to stabilize foreign trade. Assistant Minister of Commerce Ren Hongbin introduced the situation of the 127th Canton Fair at the press conference, and Li Xingqian, director of the Department of Foreign Trade, replied to reporters about “The 127th Canton Fair will be held online for the first time. How will it be held? What are the main contents?” Ask questions.
Ren Hongbin said that the China Import and Export Fair, also known as the Canton Fair, has always been highly valued and cared by the Party Central Committee and the State Council since its establishment in 1957. After more than 60 years of unremitting efforts, the Canton Fair has become China’s longest history, the largest scale, the most complete products, the most merchants, and the best transaction effect. As usual, the annual Spring Canton Fair opens on April 15. Since the outbreak of the new crown epidemic, the Ministry of Commerce and the Guangdong Provincial People’s Government have prepared the 127th Canton Fair as planned. On the other hand, according to the Party Central Committee and the State Council’s decision-making and deployment, they will closely track the situation, thoroughly study the impact, and study countermeasures. In order to thoroughly implement General Secretary Xi Jinping’s important instructional spirit of “putting people’s lives and health first”, implement the overall prevention and control strategy of “foreign importation, internal prevention of rebound” and coordinate the promotion of epidemic prevention and economic and social development development of. On April 7, the executive meeting of the State Council decided that the 127th Canton Fair will be held online in the middle and late June.
The 127th Canton Fair Innovation proposed to replace the physical exhibition with an online exhibition, which is not only a pragmatic measure to deal with the epidemic situation, but also a major measure for innovative development. This online Canton Fair will mainly include three parts: online display and docking platform, cross-border e-commerce zone, and live marketing services, and continue to leverage the advantages of the trade show. Mainly B2B, taking into account some B2C platforms, creating a 10X24-hour online foreign trade platform, providing online promotion, supply and procurement, online negotiation and other services for exhibitors and buyers, so that Chinese and foreign merchants can place orders and do business without leaving the house . We also sincerely invite enterprises and merchants from home and abroad to participate in the 127th Canton Fair, experience the innovative integration of China’s oldest trade fair and Internet technology, smooth trade exchanges, work together to deal with the epidemic situation, send a powerful signal, and jointly make for the world economy and trade stability Active contribution.
When answering the reporter’s question, Li Xingqian said that the Internet is connecting thousands of households and is profoundly changing our production and life. It is a practical initiative to bring to the cloud a global trade event that has been held continuously for more than 120 years for more than 60 years. The world-famous Canton Fair moved from the physical pavilion to the Internet, not simply a copy, but a new structural design and process reengineering. In terms of content, you will see that the Canton Fair held on the Internet in mid-to-late June will present three interactive plates, which will integrate display, negotiation, and trading.
One is to establish an online display docking platform. We will promote all the 25,000 Canton Fair exhibitors to go online for display, and divide them into export exhibitions and import exhibitions according to the original physical exhibition settings that everyone is familiar with, and set up corresponding exhibition areas. Among them, export exhibitions are based on electronic appliances, daily consumer goods, the textile and apparel and medicine and health care categories are divided into 16 categories of commodities, and 50 exhibition areas are set up respectively; the import exhibition will set up 6 major themes such as electronic appliances, building materials and hardware, and all exhibits will be online at the same time. We will optimize the query system and improve the search function in multiple languages to facilitate buyers to find exhibitors and exhibits. Through technical means, focus on promoting Chinese brand enterprises and commodities. At the same time, strengthen supply and purchase matching services, hold special online matching activities, increase online matching efforts, and enhance the effectiveness of organizing exhibitions.
The second is to establish a cross-border e-commerce zone. We will hold an event with the theme “Synchronous Canton Fair, Global Business Opportunities”. Through the establishment of exchange links, in accordance with the unified name and image developed by the Canton Fair, online business activities will be carried out at a unified time, mainly including two parts: one is the establishment of cross-border E-commerce comprehensive test zone topic, publicize the work of each comprehensive test zone, and recommend a batch of cross-border e-commerce brand enterprises. The second is to select a batch of cross-border e-commerce platforms to highlight the characteristics of the “business-to-business” trade show. It mainly cooperates with the B2B platform, and at the same time takes into account some B2C platforms, and encourages the platform to organize various enterprises that meet the quality standards to participate in this Canton Fair and expand the beneficiary enterprises.
The third is to provide live marketing services. We will establish online live broadcast columns and links, and set up a 10 x 24 hour online live broadcast room for each exhibitor. This live broadcast room is not limited by time and space. The company can not only conduct face-to-face negotiations with customers online, but also publicize and promote a large number of merchants at the same time through online broadcast. Before the exhibition, we will conduct special training for enterprises to improve their live broadcast sales capabilities. In addition, our platform will also provide functions such as lookback on demand, video upload, interactive communication, sharing, etc., to enrich the performance of the exhibition.
We will actively mobilize all parties to enhance the level of technology, expand the scope of benefiting enterprises, improve supporting services, enhance the online experience of the majority of enterprises and customers, and strive to hold a special period, special significance, special measures, and special “online Canton Fair”. Everyone is welcome to pay attention.